We’ve been practicing experiential marketing before it was called so. As conviviality is in our ropes, we have always privileged the relationship with the consumer. We know how to make people interact and developing interest and attention. For example, we bring Italian wine all around the world. We reach this point through commercial and promotional missions, organising Business Workshops or Educational and B2B meetings with the market main players, such as importers, distributors, HORECA channel’ operators, sommelier and industry media. We also guide and assist the creation and development of business networks and agro-food consortia. We are active in the search for sources of funding through Community, national and regional calls, and we collaborate with consultants for the development of activities abroad and towards new export channels, to create services and business opportunities in international markets.